In Indonesia automotive market, Toyota Vios is well-known for its fuel efficiency and several winnings on the fast lane. Because of its powerful yet fuel efficient engine, Toyota Vios needed to introduce a powerful tagline that delivered its benefits. Then a teaser ad was launched.
Creative Director : Rahmad Widro
Art Director : J. Elias Marendra
Copywriter : Riva Julianto
For some years I had been working on Toyota Vios campaign through various channels. These are a few samples of what I had been done for the campaign.
Creative Director :Rahmad Widro
Art Director : Andri Utama
Copywriter : Riva Julianto
Vios performance had been proven in the fast lane as it won several series of Indonesian Touring Car Championship in small sedan class. To deliver the message of Vios' stunning performance, series of print ads were made to make audiences aware of Vios winnings.
Creative Director :Rahmad Widro
Art Director : Andri Utama
Copywriter : Riva Julianto
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