Wednesday, August 17, 2011

Toyota Camry

As Toyota Camry had some minor changes, new communication materials had to be made to deliver the message that it was a totally different outlook than previous model. Some features were added in order to make the sedan more comfortable for the driver and passengers.


Creative Director : Rachmad Widro
Art Director : Monda Cakra Gama
Copywriter : Riva Julianto









































 












Positioned as Toyota's most comfortable medium sedan, New Camry has becomes the image of successfully visionary leader. That's why a stunning settings, photography and motivating lines is applied to get a simple elegant yet encouraging. 

Creative Director :Rahmad Widro
Art Director : Andri Utama
Copywriter : Riva Julianto



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