Monday, August 22, 2011

Toyota-Astra Motor Corporate Campaigns

Toyota-Astra Motor had received some acknowledgments for outstanding performance in Indonesian automotive market. To announce and encourage all staffs and management to get higher achievements, a poster was created to convey the message. 


Creative Director : Rahmad Widro
Art Director : J. Elias Marendra
Copywriter : Riva Julianto





To celebrate and commemorate Toyota Kijang legacy in Indonesia, Toyota-Astra Motor had launched series of testimonials from old Toyota Kijang users who has trusted Toyota Kijang for a long times. Luckily, a boy who was used to be the of old Kijang TV commercial was still lived at the same house as the commercials was taken place. So, the idea came up of combining the old commercial and the new one at the same place with the same talent who were already grown older as the newest commercial was produced.    

Creative Director : Rahmad Widro
Art Director : J. Elias Marendra
Copywriter : Riva Julianto







Before Toyota Kijang Innova was launched, Toyota had released campaign series of its global project called global quality project. The project was aimed to set Toyota's production base outside Japan and Indonesia was initially appointed to start producing Toyota Innova. 

Creative Director : Rahmad Widro
Art Director : Bismo Sapto Utomo
Copywriter : Riva Julianto
























Toyota is a regular participant in the Indonesian biggest motor show called Indonesia International Motor Show. Most of major car makers in Indonesia are taking part in this annual automotive exhibition. They exhibit their latest automotive technologies and their new brands that will be sold in Indonesian market.


Crative Director : Toni Freiza
Art Director : Monda Cakra Gama
Copywriter : Riva Julianto
























No comments:

Post a Comment