The Profile of 1st model of Toyota Innova

The video shows the first model of Toyota Innova as it launched for the first time in Indonesia where Toyota Motor Corporation had decided to make Indonesia as its production base for Toyota Innova.

Creative Director : Rahmad Widro
Art Director : Bismo Sapto Utomo, J. Ellias Marendra
Copywriter : Riva Julianto

Toyota Camry Invitational

As part its customers retention program, Toyota Camry was held a tournament for amateur and pro golfer. To convey the message, campaign series were launched to grab attention of prospective participants.

Creative Director : Rahmad Widro
Art Director : Andri Utama
Copywriter : Riva Julianto

Toyota-Astra Motor Corporate Campaigns

Toyota-Astra Motor had received some acknowledgments for outstanding performance in Indonesian automotive market. To announce and encourage all staffs and management to get higher achievements, a poster was created to convey the message. 


Creative Director : Rahmad Widro
Art Director : J. Elias Marendra
Copywriter : Riva Julianto

 

To celebrate and commemorate Toyota Kijang legacy in Indonesia, Toyota-Astra Motor had launched series of testimonials from old Toyota Kijang users who has trusted Toyota Kijang for a long times. Luckily, a boy who was used to be the of old Kijang TV commercial was still lived at the same house as the commercials was taken place. So, the idea came up of combining the old commercial and the new one at the same place with the same talent who were already grown older as the newest commercial was produced.    

Creative Director : Rahmad Widro
Art Director : J. Elias Marendra
Copywriter : Riva Julianto

Before Toyota Kijang Innova was launched, Toyota had released campaign series of its global project called global quality project. The project was aimed to set Toyota's production base outside Japan and Indonesia was initially appointed to start producing Toyota Innova. 

Creative Director : Rahmad Widro
Art Director : Bismo Sapto Utomo
Copywriter : Riva Julianto

Toyota is a regular participant in the Indonesian biggest motor show called Indonesia International Motor Show. Most of major car makers in Indonesia are taking part in this annual automotive exhibition. They exhibit their latest automotive technologies and their new brands that will be sold in Indonesian market.


Crative Director : Toni Freiza
Art Director : Monda Cakra Gama
Copywriter : Riva Julianto

Toyota Kijang Innova

Toyota Kijang has been renowned as Indonesia's family MPV since it set a benchmark for Toyota in MPV category in Indonesia. The legacy was continued as Toyota launched a newer generation of Kijang which called Kijang Innova. The legendary family MPV of Toyota still leads the market in its class until current period. For Toyota Indonesia the launch has became the milestone in embarking a new era of global production scheme since TMC has appointed Indonesia as the production base for Kijang Innova.

Creative Director : Rahmad Widro
Art Director : Bismo Sapto Utomo, J. Elias Marendra
Copywriter : Riva Julianto

Toyota Camry

As Toyota Camry had some minor changes, new communication materials had to be made to deliver the message that it was a totally different outlook than previous model. Some features were added in order to make the sedan more comfortable for the driver and passengers.


Creative Director : Rachmad Widro
Art Director : Monda Cakra Gama
Copywriter : Riva Julianto

 












Positioned as Toyota's most comfortable medium sedan, New Camry has becomes the image of successfully visionary leader. That's why a stunning settings, photography and motivating lines is applied to get a simple elegant yet encouraging. 

Creative Director :Rahmad Widro
Art Director : Andri Utama
Copywriter : Riva Julianto

Toyota Vios

In Indonesia automotive market, Toyota Vios is well-known for its fuel efficiency and several winnings on the fast lane. Because of its powerful yet fuel efficient engine, Toyota Vios needed to introduce a powerful tagline that delivered its benefits. Then a teaser ad was launched.

Creative Director : Rahmad Widro

Art Director : J. Elias Marendra

Copywriter : Riva Julianto

 

For some years I had been working on Toyota Vios campaign through various channels. These are a few samples of what I had been done for the campaign.

Creative Director :Rahmad Widro

Art Director : Andri Utama

Copywriter : Riva Julianto

Vios performance had been proven in the fast lane as it won several series of Indonesian Touring Car Championship in small sedan class. To deliver the message of Vios' stunning performance, series of print ads were made to make audiences aware of Vios winnings. 

Creative Director :Rahmad Widro

Art Director : Andri Utama

Copywriter : Riva Julianto

Toyota Hilux

CD : Rahmad Widro
Art Director : Andri Utama
Copywriter : Riva Julianto
The ad is showing the tough yet powerful Hilux through consumers' lifestyle represented by a jeans as daily casual outfit.