L.A. Lights Campaign - Yang Lain Bersandiwara, Gue Apa Adanya

Being honest is one of the values of life that currently start to fade away among youngster. Through the campaign L.A. Lights encourages young generation to become honest and true to their self.

CD : Toni Freiza
CGH : Lian
AD : Cuk Hendarto
CW : Riva Julianto
TVC Director : Ben Wee

 

 

L.A. Lights Branding Venue

To get closer to the target, L.A. Lights has conducted venue branding. The designs should represent the insight of the people who usually visit these venues. Some venues that are potential contact points are selected. The designs will be customized based on the possible medium that stands out for the branding. 


CD : Toni Freiza
CGH : Lian
AD : Cuk Hendarto, Hendry Sutarmin
CW : Riva Julianto
GD : Muhamad Iqbal


Airport

Billiard

Internet Kiosk

Music Studio

PELNI Ship

 PELNI Ship

KIA Visto Zip Drive

KIA Motors Indonesia was my first automotive client. Amidst Japanese giant car maker that have been well established in Indonesian automotive market for several years, KIA motors strives to  introduce its products to the market. With benefits of fresh design, lower price and wide dealer network, KIA Motors Indonesia never retreats from the sharp competition in Indonesian automotive industry.     

CD : Arnold, Ardi
AD : Adi, Bono
CW : Riva Julianto


KIA Visto

L.A. Lights Ramadhan

The print ad is made to challenge moeslem to fulfill their prayer by fasting a whole month despite all obstacles and reluctance.

CD : Toni Freiza
CGH : Lian
AD : Cuk Hendarto
CW : Riva Julianto

L.A. Quotes

This social games is a part of tactical promo as L.A. Lights launched its limited edition packaging, on which consumers can find a witty quote. To support the promo, Dentsu Indonesia proposed a digitally tactical campaign through social games. Consumers should sign in to the L.A. Quotes microsite to join the games. Basically, the games is played around with quotes. Starting from making witty quotes until visualizing quotes through audio video media via youtube. On ground activation is also conducted in several hangout places where consumers can make their own quote on the body of cars and the quote is directly uploaded to the microsite.   

CD : Toni Freiza
CGH : Lian
AD : Cuk Hendarto
CW : Riva Julianto
Web Developer : Total IT

Suzuki Ertiga

Low MPV class has become the biggest market share in term of sales volume in Indonesian automotive market. Pioneered by Toyota Avanza, this low MPV turns to master the automotive market year by year. Targeting on entry level user, low MPV market is growing in effect of the rapid growth of middle class citizen. Suzuki is one of automaker that have interest in playing in this low MPV category. Then Suzuki Ertiga was launched and got positive response from the market. Ertiga sales has become the most successful brand in Suzuki history in Indonesian market. 

CD : Irwan Fakhrudin
AD : Dimas Wibisono, Ade Irawan, Axel Wijaya
GD : Vincent Purnomo
CW : Riva Julianto
TVC Director : Juan Jamarillo

Ertiga Product Video

Teaser Ad

Print Ad

Brochure

Suzuki nex 110

As a scooter producer whose products only have 125 cc engine, Suzuki finally launched its 110 cc engine scooter. Its brand is Suzuki nex and Indonesia has become the first country to market nex in the world and South East Asia region. As the latest producer who market 110 cc scooter in Indonesian market, Suzuki has to differentiate nex through a striking benefit that other competitors do not have. After conducting some tests and research, it is found that the main benefit of nex is its incredible engine. It has an extreme fuel efficiency and has been recorded by MURI (World Record Museum of Indonesia) as the most fuel efficient scooter in 110 cc class. The record is 79.6 km/l. it's beyond its competitors. The Indonesian rising star boy band idol, SM*SH, and Maudy, a talented actress and singer is chosen to endorse nex's marketing communication. They represents nex's main market, especially teenagers who want to have their first scooter.


Creative Director : Toni Freiza
CGH : Lian
Art Director : Pungky, Cuk Hendarto, Ade Irawan
Copywriter : Riva Julianto
TVC Director : Peter Aquilina