L.A. Quotes

This social games is a part of tactical promo as L.A. Lights launched its limited edition packaging, on which consumers can find a witty quote. To support the promo, Dentsu Indonesia proposed a digitally tactical campaign through social games. Consumers should sign in to the L.A. Quotes microsite to join the games. Basically, the games is played around with quotes. Starting from making witty quotes until visualizing quotes through audio video media via youtube. On ground activation is also conducted in several hangout places where consumers can make their own quote on the body of cars and the quote is directly uploaded to the microsite.   

CD : Toni Freiza
CGH : Lian
AD : Cuk Hendarto
CW : Riva Julianto
Web Developer : Total IT