Suzuki nex 110

As a scooter producer whose products only have 125 cc engine, Suzuki finally launched its 110 cc engine scooter. Its brand is Suzuki nex and Indonesia has become the first country to market nex in the world and South East Asia region. As the latest producer who market 110 cc scooter in Indonesian market, Suzuki has to differentiate nex through a striking benefit that other competitors do not have. After conducting some tests and research, it is found that the main benefit of nex is its incredible engine. It has an extreme fuel efficiency and has been recorded by MURI (World Record Museum of Indonesia) as the most fuel efficient scooter in 110 cc class. The record is 79.6 km/l. it's beyond its competitors. The Indonesian rising star boy band idol, SM*SH, and Maudy, a talented actress and singer is chosen to endorse nex's marketing communication. They represents nex's main market, especially teenagers who want to have their first scooter.


Creative Director : Toni Freiza
CGH : Lian
Art Director : Pungky, Cuk Hendarto, Ade Irawan
Copywriter : Riva Julianto
TVC Director : Peter Aquilina